Bank
of Ceylon was awarded Asia’s Best Brand award 2013 by the Chief Marketing
Officer’s Council (CMO Council) based in Mumbai, India. Bank of Ceylon is the
only Sri Lankan bank to receive this Asia’s Best Brand award in 2013 at the 4th
CMO Asia Awards for Branding and Marketing held at Pan Pacific Hotel in
Singapore on the 31st July 2013. Asia’s Best Brand Awards are judged by the
Global Research Cell of the CMO Council and this award was presented to Bank of
Ceylon after evaluating its “Mind Share”, which indicates a brand’s strength
inside the minds of customers, “Market share”, which shows a brand’s strength
in the operating market in terms of customer’s buying behavior and “Commitment
Share” which indicates a brand’s strength in encouraging customers to buy that
brand in the future.Bank of Ceylon Chief Marketing Officer Indunil Liyanage accepted this award on behalf of Bank of Ceylon at a prestigious ceremony which was attended by close to 200 well-known officials in the region including leaders and senior decision makers in the spheres of marketing and branding. The CMO Asia is represented in 35 countries across Asia, the Middle East and Australia. Other internationally renowned brands such as Malaysia Airlines, Samsung Electronics, Linkedin, Fuji Xerox, Globe Telecom, Master Card, Qatar Airways, Telecom Malaysia, Walmart Asia and The Jetstar Group are among Asia’s Best Brands. Now Bank of Ceylon is also in this international league. BOC has branches in Chennai, Male and banking operations in London. Bank of Ceylon Chairman, President’s Counsel Razik Zarook commented that “Brand Finance Lanka ranked Bank of Ceylon as the No: 01 brand for the last five consecutive years and the bank is also ranked among the top 1000 banks in the world above all other Sri Lankan banks (country ranking is No: 01) by “The Banker” magazine UK in 2013.
BOC
has penetrated half of the population in the country with 10 million account
holders with over 1,000 customer touch points covering all parts of the
country. Bank of Ceylon is the only bank in Sri Lanka with an asset base of
over Rs.1 trillion and is the market leader in the banking and financial
services sector in Sri Lanka”. Bank of Ceylon General Manager Mr. D.M.
Gunasekara stated that “BOC’s strategic marketing initiatives have enabled us
to take the BOC brand forward and this award further establishes the strength
of our brand. Bank of Ceylon is truly the No: 01 Bank in Sri Lanka and is among
Asia’s Best Brands. At this juncture, I would like to thank our loyal customers,
dedicated staff and all stakeholders who have supported us to elevate the BOC
brand to great heights”.
